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Arthur D. Soto-Vásquez

Laredo, Texas, United States

Assistant Professor, Department of Psychology and Communication, Texas A&M International University


Arthur D. Soto-Vásquez, Ph.D. studies the relationship between digital media, popular culture, and identity making. He has previously published award-winning research on digital privacy and on presidential rhetoric regarding Latinxs in the United States. His first book is entitled Mobilizing the Latinx Vote: Media, Identity, and Politics, published by Routledge in 2020.

Scholarly beginnings

A research idea

Envisioning possible futures in the field of communication and media studies

Learn more about Prof. Soto-Vásquez’s journey

Selected readings

Soto-Vásquez, A. D. (2020). Mobilizing the US Latinx vote: Media, identity, and politics. Routledge.

Soto-Vásquez, A. D. (2018). The rhetorical construction of US Latinos by American presidents. Howard Journal of Communications, 29(4), 353-367.

Watch Prof. Soto-Vásquez present on “Mobilizing the Latinx vote: Media and politics in the 2020 election and beyond” at the Center for Latinx Digital Media

Listen to Prof. Soto-Vásquez’s insights about his professional journey in El Café Latinx podcast