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Christopher Chávez

Eugene, Oregon, United States

Associate Professor, Carolyn S. Chambers Distinguished Chair of Advertising; School of Journalism and Communication; Director of the Center for Latina/o and Latin American Studies (CLLAS), University of Oregon

Biography

Dr. Christopher Chávez is an Associate Professor, Carolyn S. Chambers Distinguished Chair of Advertising in the School of Journalism and Communication and the Director of the Center for Latina/o and Latin American Studies (CLLAS) at the University of Oregon. Chris has authored three books and numerous journal articles that focus on globalization, media, and Latinx cultural production.

Scholarly beginnings

A research idea

Envisioning possible futures in the field of communication and media studies

Learn more about Prof. Chávez’ journey

Watch Prof. Chávez present “Whose is the Voice of the American Public? National Public Radio and the Politics of Sound” at the Center for Latinx Digital Media

Selected readings

• Christopher Chávez. 2021. The Sound of Exclusion: NPR and Latinx Public. Tucson, AZ: University of Arizona Press (In Production).

• Christopher Chávez. 2015. Reinventing the Latino Television Viewer: Language, Ideology, and Practice. Lanham, MD: Lexington Books.

• Chávez, Christopher and Ricardo Valencia. 2018. “Branding the Revolution: Havana Club and the Fight for Cuban Authenticity.” Journal of Communication Inquiry. Vol 43(3): 293-312.

• Chávez, Christopher. 2013. “Building a ‘New Latino’ in the Post-Network Era: mun2 and the Reconfiguration of the US Latino Audience.” International Journal of Communication Vol. 7, 1-20.

• Chávez, Christopher. 2012. “Hispanic Agencies and Profits of Distinction: An Examination of the Advertising Industry as a Field of Cultural Production.” Consumption, Markets and Culture Vol. 15 (3), 307-325.