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Juan S. Larrosa

Guadalajara, Jalisco, México
Assistant Professor, Department of Sociocultural Studies, ITESO Universidad de Guadalajara


Dr. Juan S. Larrosa-Fuentes is a researcher in the Department of Sociocultural Studies at ITESO University, where he teaches at the School of Journalism and Public Communication. His interests in the study are concentrated in political communication and journalism. Currently, he is the general coordinator of ETIUS, a Communication and Culture Research Lab.

Scholarly beginnings

A research idea

Envisioning possible futures in the field of communication and media studies

Learn more about Prof. Larrosa’s journey

Selected readings

Larrosa-Fuentes, Juan S. (2022) “Representations of Latinos in a Democratic Party Campaign in the United States: Identity Ownership, Narratives, and Values”. Latin American Research Review, 1–14.

Larrosa-Fuentes, J. S. (2021). Political Talk, Conversation, Discussion, Debate, or Deliberation? An Interpersonal Political Communication Definition and Typology. Global Media Journal México, 17(33), 1–19.

Larrosa-Fuentes, J. S. (2020). The neoliberal Houdini who escaped from (poverty and) prison: Chapo’s narcocorridos, political communication and propaganda. Media, War & Conflict.

Larrosa-Fuentes, J. S. (2018). Analyzing Spatialization in Newspapers’ Production: A Case Study of Guadalajara’s Daily Press. International Journal of Communication, 12, 3473–3489. Retrieved from

Larrosa-Fuentes, J. S. (2014). Changes in the Political Economy of Journalism: Pre-industrial, Industrial, and Post-Industrial Newspapers (Spanish). In R. Orozco Murillo (Ed.), Challenges and Opportunities for Digital Journalism (pp. 71–86). Guadalajara: University of Guadalajara. Retrieved from

Watch Prof. Larrosa present “Infrastructuring a Public Communication System to Fight a Pandemic” at the Center for Latinx Digital Media

Listen to Prof. Larrosa’s insights about his professional journeys in El Café Latinx podcast