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Hernando Rojas

Madison, Wisconsin, United States

Helen Firstbrook Franklin Professor and Director - School of Journalism & Mass Communication, University of Wisconsin-Madison


His scholarship focuses on political communication, in particular examining: (a) the deployment of new communication technologies for mobilization; (b) the influence of audience perceptions on opinion; and (c) the conditions under which media support democracy. His research has won awards from multiple professional associations. In 2020, Rojas was elected an ICA Fellow.

Scholarly beginnings

A research idea

Envisioning possible futures in the field of communication and media studies

Learn more about Prof. Rojas’ journey

Selected readings

Barnidge, M., Rojas, H., Beck, P., & Schmitt-Beck, R.  (2020). Perceived Media Bias and Political Action: A 17-country comparison. International Journal of Public Opinion Research, 32, 732–749.

Rojas, H. & Valenzuela, S. (2019). A Call to Contextualize Public Opinion-Based Research in Political Communication. Political Communication, 36:4, 652-659.

Yang, J., Rojas, H., Wojcieszak, M., Aalberg, T., Coen, S., Curran, J., Iyengar, S., Hayashi, K., Jones, P., Mazzoleni, G., Papathanassopoulos, S., Pavarala, V., Rhee, J.W., Rowe, D., Soroka, S. & Tiffen, R. (2016). Why Are “Others” So Polarized? Perceived Political Polarization and Media Use in 10 Countries. Journal of Computer‐Mediated Communication, 21(5), 349-367.

Rojas, H. (2010). “Corrective” actions in the public sphere: How perceptions of media effects shape political behaviors. International Journal of Public Opinion Research, 22, 343-363. ICA Political Communication Division, Best Article of 2010.

Rojas, H. (2008). Strategy versus understanding: How orientations towards political conversation influence political engagement. Communication Research. 35, 452-480.

Watch Prof. Rojas present on “Digital/Social media and polarization: A good hypothesis that the data fail to support” at the Center for Latinx Digital Media

Listen to Prof. Rojas’ insights about his professional journey in El Café Latinx podcast