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Juan Llamas-Rodriguez

 Philadelphia, Pennsylvania, United States
Assistant Professor, Annenberg School for Communication, University of Pennsylvania.


Juan Llamas-Rodriguez is assistant professor in the Annenberg School for Communication and affiliate faculty with the Center for Latinx and Latin American Studies at the University of Pennsylvania. His first book Border Tunnels: A Media Theory of the US-Mexico Underground (University of Minnesota Press, 2023) argues for underground tunnels as media figures that reimagine the stakes of border-making practices. His work has also been published in journals such as Social Text; Feminist Media Histories; Television and New Media; Film Quarterly; Lateral; Catalyst: Feminism, Theory, Technoscience; and the Journal of Cinema and Media Studies, as well as several edited collections.

Scholarly beginnings

A research idea

Envisioning possible futures in the field of communication and media studies

Learn more about Prof. Llamas-Rodriguez’s journey

Selected readings

Juan Llamas-Rodriguez, Border Tunnels: A Media Theory of the U.S.-Mexico Underground (University of Minnesota Press, 2023)

Juan Llamas-Rodriguez, “Indigenismo in Netflix Mexico Original Programming,” in Streaming Video: Storytelling Across Borders, edited by Ramon Lobato and Amanda Lotz (NYU Press, 2023): 225-247.

Juan Llamas-Rodriguez, “First-Person Shooters and the Racial Infrastructures of the U.S.-Mexico Border,” Lateral: Journal of the Cultural Studies Association 10.2 (Fall 2021)

Juan Llamas-Rodriguez, “The ‘Narco-stories’ of Kate del Castillo: Stardom, Gender, and Entrepreneurship in the Age of Narcotrafficking,”Television and New Media 22.3 (2021): 317-334.

Juan Llamas-Rodriguez, “‘Feeling Pirate’: Media Piracy as Affective Practice in Mexican-American Experience,” in Cultures of the Copy: Alternative Economies and Intellectual Property in Latin/o America, edited by Juan Poblete and Victor Goldgel-Carballo (Routledge, 2020): 106-120.


Watch Prof. Llamas-Rodriguez present “Playing ‘the Game’ of Migration” at the Center for Latinx Digital Media

Listen to Prof. Llamas-Rodriguez’s insights about his professional journey in El Café Latinx podcast