Jorge Peña
Davis, California, United States Davis, California, United States 
A research idea
• Peña, J., Craig, M., & Baumhardt, H. (2022). The effects of avatar customization and virtual human mind perception: A test using Milgram’s paradigm. New Media & Society. https://doi.org/10.1177/14614448221127258
• Navarro, J. Peña, J. Cebolla, A., & Baños, R. (2020). Can avatar appearance influence physical activity? User-avatar similarity and Proteus effects on cardiac frequency and step counts. Health Communication. https://doi.org/10.1080/10410236.2020.1834194
• Peña, J., & Hernandez, J. F. (2019). Game perspective-taking effects on willingness to help immigrants: A replication study with a Spanish sample. New Media & Society, 22, (6), 944-958. DOI: 10.1177/1461444819874472
• Peña, J., Khan, S., & Alexopoulos, C. (2016). I am what I see: How avatar weight affects physical activity among male gamers. Journal of Computer-Mediated Communication, 21, 195-209.
• Yoo, S.-C., Peña, J., & Drumwright, M. (2015). Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors. Computers in Human Behavior, 48, 62-71
